What’s In A Name? Why 11:11?

It feels like yesterday that I sat at my desk jotting down ideas regarding names for the gallery… ‘Gallery on Norfolk’ ..’Texture & Light’.. ‘MKS Gallery’.. nothing felt right. To my left, out of the corner of my eye, 11:11 had been written (multiple times - of course) and caught my attention as I chatted with a friend about the dilemma of naming the space.

In that moment, it hit me. Those four lines, running parallel, equal in length and in the distance apart… it fit the vision that I had for the space. To connect, collaborate and create, side by side, inspiring and supporting one another.

“I’m often asked about the name of my gallery. It generates so much interest and conversation. People seek purpose and meaning in all things, and so did I, albeit subconsciously, when I chose the name ‘Gallery 11:11’. The symmetry of the numbers 11:11 were omnipresent in my daily life. They followed me everywhere and I couldn’t fail to notice the recurring significance. The parallelism of the four lines aligned with my vision for building an art community with common objectives. In numerology, people influenced by the number ‘11’ find inner strength in times of trial and crisis. I opened the gallery three months before the global pandemic, so retrospectively, the name couldn’t have been more appropriate. 

In summary, 11:11 has been a perfect conduit for attracting conversation and interest, encouraging peoples personal connections to the numbers. It has developed into a space where individuals can connect, collaborate, and create together with a focus on a sustainable journey for our Artists, while facilitating a meaningful and deeper connection with an audience.”

Melony Smirniotis, Gallery Director